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Innovation During Economic Disruption

By: Innovation Group
Published: 8/25/2010

2008 was a year that will be remembered as one of great
economic turmoil and disruption where new leaders
emerged and changed the competitive landscape by
embracing disruption as an opportunity for innovation.
It has happened before with companies like Progressive,
Norwich Union, Microsoft, Google, Apple, Ameritrade,
Amazon and more leading the change. It is a year of
embracing change and forgetting the adage of “business
as usual”. It is a year that forced the insurance industry
to redefine the future!
The insurance industry faces significant challenges due to
this economic crisis. The status quo will not be accepted
or viable due to the depth and breadth of disruption.
The significant loss of capital, decreased earnings and
valuations, tarnished brands and reputation will have far
reaching implications for the industry.


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